We are in business for our customers, shareholders and employees. We shall deliver creatively innovative products and cross-sell the BDO Unibank Group’s services supported by procedures, systems and processes which will ensure utmost customer satisfaction. We shall recognize and reward excellence in our employees and shall provide an environment conducive to maximizing their potentials as we work cohesively as a team. We shall generate consistently high returns for our shareholders. We shall maintain a prestigious and professional corporate image and shall actively fulfill our social responsibility.

Total Quality shall be the most important standard in all our activities.

We shall be at the forefront of the leasing and financing industry in the Philippines and in the Asia Pacific Region. We shall have the most extensive market reach and shall be composed of highly trained, technically competent and upright professionals working as a team and contributing to the growth of the nation and the communities we serve. Recognizing that the customer is the focus of our activities, we shall be one of the major players in the leasing and financing industry in providing modern and relevant financial services which exceed their expectations.

We are committed to our employees’ growth and development and we will nurture them in an environment where excellence, integrity, teamwork, professionalism, and performance are valued above all else.

We are committed to providing our shareholders with superior returns over the long term.