As part of its continued drive to encourage people to move beyond just saving their money but also to begin investing, Banco De Oro has launched the I Invest Ad series, specifically talking about how the Bank can help achieve one's financial goals through proper investment management.

“BDO has always been very active in educating Filipinos about the value of investing. Through the I Invest campaign, we want to show our "kababayans" that they have the power to realize their plans in life -- whether this is to see their children finish college, to continue their current lifestyle when they retire or to simply enjoy life -- by becoming investors - the earlier, the better," said Ador A. Abrogena, executive vice president and head of BDO Trust and Investments Group (BDO TIG).

BDO has consolidated trust assets of P457 billion, the largest in the industry and accounting for 25% market share as of year-end 2009. BDO TIG offers a wide range of trust and investment products, including pooled funds like the Unit Investment Trust Funds (UITFs) that offer a way for investors with similar objectives to obtain the benefits of diversification and ease of investing / redemption and the more customized portfolios for those who prefer to invest in securities of their own selection. It also provides investment management and trust administration for clients with specialized needs.

“Our mission is to provide investment opportunities for everyone because we believe that saving money is only the first step. If you want to really grow your wealth to meet or sustain future dreams you must invest in a way that will maximize the returns of your hard-earned funds at the level of risk you are comfortable with. We provide this opportunity through our trust and investment products in a way that is easy to understand and convenient for everyone. And because we have the scale and volume of business, we even make it more cost effective for everyone," explained Abrogena.

To learn more about how BDO can help you attain your goals, contact BDO TIG through , (632) 878-4299/4224 (Metro Manila), (6332) 231-1131 (Cebu) or (6382) 221-8959 (Davao).