Daytime TV’s much loved leading man Richard Yap is the newest addition to BDO Unibank’s growing roster of endorsers, joining famous heartthrobs Piolo Pascual and Xian Lim. Popularly known for his portrayal as Ser Chief in “Be Careful With My Heart”, Yap is the face of the Bank’s debit card campaign – The new way to pay. Shown in photo is Yap formally signing the contract with BDO, as represented by (from left) Mary Jean A. Ibuna, VP, Marketing Communications Group; and Emmanuel T. Narciso, SVP, Transaction Banking Group.